Contractor Insights
Sales strategy, product updates, and industry research to help your home improvement business win more deals.
Featured
How to increase your close rate by 40% on the driveway
Stop waiting to email quotes. Learn how showing homeowners exactly what their house will look like before you leave changes everything.
Read articleWhy homeowners expect visual quotes in 2026
The days of color swatches and imagination are over. Home improvement is going digital-first and contractors who adapt are winning the biggest bids.
Read articleWhat Color is Repose Gray SW 7015 on a House?
A deep dive into one of Sherwin-Williams' most popular exterior colors. Is it gray? Is it beige? Here is what it actually looks like on siding and trim.
Read articleJames Hardie HardiePlank Colors: The Complete 2026 Guide
A complete guide to navigating the James Hardie Statement Collection and Dream Collection for your next siding project.
Read articleSales Strategy
How to increase your close rate by 40% on the driveway
Stop waiting to email quotes. Learn how showing homeowners exactly what their house will look like before you leave changes everything.
The 5-step Driveway Pitch that top reps swear by
A field-tested conversation flow for introducing the visualizer to a skeptical homeowner.
Handling objections after a visual quote
What to say when a homeowner loves the rendering but hesitates on the price.
Industry Insights
Why homeowners expect visual quotes in 2026
The days of color swatches and imagination are over. Home improvement is going digital-first and contractors who adapt are winning the biggest bids.
The rise of the exterior renovation boom
Curb appeal is driving record spending. Here's what the data says about the categories growing fastest.
Design Trends
What Color is Repose Gray SW 7015 on a House?
A deep dive into one of Sherwin-Williams' most popular exterior colors. Is it gray? Is it beige? Here is what it actually looks like on siding and trim.
Tricorn Black Exterior: Is It Too Dark?
Dark exteriors are trending, and Sherwin-Williams Tricorn Black is leading the charge. But is it a mistake to paint an entire house black?
Hale Navy HC-154 on a House: Before & After
Benjamin Moore's Hale Navy is the gold standard for blue exteriors. Here's why it works on almost every style of home.
Product Comparisons & Guides
GAF Timberline HDZ vs Owens Corning Duration: Which Looks Better?
They are the two most popular architectural shingles in America. But beyond the warranties, which one actually looks better on the roof?
James Hardie HardiePlank Colors: The Complete 2026 Guide
A complete guide to navigating the James Hardie Statement Collection and Dream Collection for your next siding project.